JVA’s mission is to promote the growth of youth and junior volleyball through program and resource development, education and events. JVA is the host of the JVA World Challenge and supports volleyball at the highest level anywhere, from beach to indoor for both boys' and girls' events. This organization promotes coaching education from beginner to expert.

For players, the JVA helps across all aspects of volleyball from learning to play to being recruited by colleges. For club directors, the JVA shares resources, sponsors programs and helps with branding, growing your club and helping you find resources like Beach Nation.